Learn More About This Search Engine Ranking Factor
A backlink is a link on a web page that is directed to your
website. In search engine
optimization, backlinks are important to SEO because Google
and other search engines consider the quality and quantity of
backlinks when determining the value of a website to a
searcher, which influences its ranking in the search results.
The Importance of High-Quality Backlinks for Your Site
If you create great content on your website—content people
want to link to or share—you’ll benefit from backlinks.
The more people who are interested in your content, the more
they will share your site or link to it, which increases the
visitors to the site.
You can’t control who links to your site, but backlinks from
sites that have content that is related to your website’s
content are considered higher-quality backlinks than those
that come from websites that have nothing to do with the
topic your site covers.
How to Attract Backlinks
In addition to regularly updating your site with high-quality
content that is of interest to readers, you can take other
steps that collectively increase backlinks. These include:
- Repair any broken links on your website. Technical errors
run off viewers.
- Establish a presence in social media on Facebook, Twitter,
Google+, LinkedIn, Pinterest and Instagram, all with links
to your website.
- If you can identify your website as being a
niche-targeted site, look for a directory that serves the
niche and make sure your site is listed in it.
- If your site serves a specific geographic area, look for
city and regional directories for promotional opportunities.
- Make comments on high-quality blogs in your niche.
- Understand SEO (or hire someone who does) to select the
right keywords for use on your site.
- Ask experts in your field for the occasional guest post.
The Abuse of Backlinks
Backlinks aren’t the single determining factor for search
rank, but they are a factor that’s been abused in the past.
You may have seen pages called “link farms” that are nothing
but link after link after link. Some people buy backlinks for
their site, and some trade links with owners of other
websites that are unrelated to their topic. Google works to
minimize the effects of these types of backlinking plans and
penalizes them where possible.
The best tactic is to focus on your content and on promotion
within your site’s area of focus to earn truly valuable
backlinks for your website.
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