Bonus: Click here to download a free eBook and two
videos sharing how I’ve used guest posting to grow my blog and
how you can apply the same tactics to grow yours too.

These days, I’m writing guest posts like a madman. More than I
ever have, in fact, in over six years of steady blogging. In
addition to my commitment to regularly posting on this blog,
it’s quite an investment of time. So why bother?

I believe guest posting is the single most important strategy
for growing your blog readership and platform. Allow me to

What is guest posting?

First things first: let’s define our terms. “Guest posting”
means writing and publishing an article on someone else’s
website or blog.

I offer this on my own site (occasionally) and do it quite a
bit on other blogs with audiences that I want to speak to. It’s
a great way to connect with new readers and get your name out.

But for the longest time, I overlooked this essential
discipline for growing a popular blog. I wish I hadn’t. And I
hope you won’t.

Free download: Once I caught on, I used guest
posting to get over 10,000 subscribers in 18 months. I’ve put
together a couple of videos and a downloadable eBook to show
you how. Click here to download them now.

There are three reasons why guest posting is such a key
strategy for every blogger to build their online influence:

Guest posting builds relationships

Bloggers need good content. By being a good guest blogger and
adding value to someone else’s blog, you’re going to build
relationships with other bloggers.

Bloggers make up a large percentage of conversations happening
on the Internet, especially on social media sites like Facebook
and Twitter. They can be tremendously influential. Which makes
them good friends to have.

By making friends with other bloggers through guest posting,
you’re going to grow your influence in the realm of social
media, which will ultimately lead to more blog subscribers.

Guest posting is great for search engines

The one non-negotiable you should have for guest-posting is

The host blogger must include a link to your blog in the post
somewhere (usually at the beginning or end).

Over time, these backlinks will raise the value of your blog to
search engines, making your content easier to find via Google,
Yahoo, Bing, and others.

Guest posting introduces you to new people

Perhaps, the best part of guest posting is that it allows you
to enter an already-established community, and share your
message. It allows you to connect with new people, which can
ultimately benefit you, if you do it right.

If you’re adding value to the discussion, you’re going to see
that convert over time to more readers, fans, and followers.
Conversely, if all you’re ever doing is asking or selling, you
may end up famous, but with a reputation you don’t want. (You
don’t want to be “that guy” who’s hawking his own agenda.)

Add value. Help people. Be patient. And over time, you’ll

What about people guest-posting on your site?

I’m also a fan of allowing other people to guest post on my own
site from time to time. You should consider offering guest
posting on your blog, too (if you don’t already).

If you’re asking for opportunities to guest post on others’
blogs, this just makes sense. It allows the relationship you’ve
developed with the host blogger to be mutual.

Some bloggers will even blog about their guest post and link to
it from their own blog (giving you some great link juice).
Personally, I’m a fan of this practice.

The first rule of being a good guest

When I guest post for someone else, I do the following:

Link to the post from my blog

Promote it on Twitter (several times)

Share it on Facebook

Thank the person

Stick around and respond to comments on the post

While not everyone does this, it’s not a bad idea. However,
this is important: If you have to choose between getting people
to guest post on your site or guest posting elsewhere, do the
latter. It’s always better to get your name out into new

Guest posting matters

According to my friend, Mike the Search Engine Guru, when it
comes to SEO, guest posting on other sites is five times as
valuable as creating new content on your own site. (So
long as you get the backlink.)

Whether that’s precisely true or not, I don’t care. (Although,
Mike is not an imprecise kind of guy, so it probably is.) The
point is that this is an excellent strategy for
extending your reach and boosting your reputation online.

Plus, if you’re a writer wanting to land more “traditional”
publishing opportunities, this is a great first step to
eventually getting your writing featured in news sites,
magazines, and other publications.

If you aren’t satisfied with your blog traffic but aren’t
posting on other people’s blogs, you don’t have much to
complain about. Start guest posting today, and see your
influence grow.

Now what?

Right about now, you’re probably saying “OK, Jeff. I believe
you, but now how do I do it?”

Don’t worry, I’ve got your back. I’ve recorded two videos and
put together a downloadable eBook to show you how to land guest
posts and grow your blog. Click here to check them out.

Photo credit: John Ward (Creative Commons)

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