NBA Announces ‘NBA Together’ Campaign to Support People Impacted by Coronavirus

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The NBA announced Friday it has launched the “NBA Together” campaign to contribute and raise more than $50 million to support people impacted by the coronavirus pandemic.

It’s a coordinated effort between the NBA, WNBA, G League and NBA 2K League, with more than $30 million already committed by the leagues, teams and athletes.

The program features four pillars—Know the Facts, Acts of Caring, Expand Your Community and NBA Together Live—to help increase knowledge about the coronavirus and help those affected by the disease.

“The phrase ‘bigger than basketball’ is often used when discussing the efforts of a player or team to make a positive impact in their community,” the release said. “The response to this global pandemic is the epitome of ‘bigger than basketball’ as the NBA looks to do its part to help people across the globe come together and work through these tough times.”